The Swedish Postcode Lottery
Novamedia Sweden operates The Swedish Postcode Lottery, Sweden’s largest lottery. The lottery’s objective is to generate money for the nonprofit sector, with an overall vision for a better world. Customers have the chance to win money every day along with their neighbors as surplus sales go to the non-profit sector.
The surplus from The Swedish Postcode Lottery is distributed for charitable purposes through the 58 beneficiary organisations. This money comes from the sale of postal code subscription tickets. Nearly one million Swedish residents take part in The Postcode Lottery, which annually generates over one billion Swedish crowns to the non-profit sector.