This website uses cookies. Read about our Privacy Policy and how we use cookies here.

Digital politics – its impact on democracy

If the service we use is free, then we are most likely not the customer. We are the product. This price tag, that our personal information is used and sold to other actors without either transparency or consideration of ethical considerations, has meant that methods for tailoring messages and manipulating people’s worldview have taken hold. This not only leads to increased polarization, it also threatens the democratic processes in society.

In this project, the Swedish Postcode Foundation, together with The Tactical Technology Collective (TTC), wants to make visible how personal information is used in political campaigns with the aim of creating opportunities for voters to make informed choices and feel confident in the democratic system and thereby strengthen democracy.

The Postcode Foundation supports the project with SEK 2,720,000.

What the program delivers

The first part of the project is about educating people who work to strengthen democracy and the conversation online. The second part is about building a global database based on the survey. The third part is about supporting local groups and grassroots organizations that work to inform citizens about democracy and political commitment.

Why we support this project

This project contributes to fulfilling the Postcode Foundation’s statutes to promote the public good.

Project time status


This project started in January 2021 and ended in December 2022

For more information: